In a letter included in the filing, Mr Zuckerberg painted a rosy, idealistic picture of Facebook. The company is also, perhaps surprisingly, concerned too many users will adopt Facebook apps for smartphones and other mobile devices - because the apps do not carry advertising, and therefore do not bring in revenue for the site. 'There's been discussions of bucket list ideas that people are putting together of things they always wanted to do and now we'll be able to do it' $500,000 Mark Zuckerberg's salary in 2011Ġ% Facebook's 'market penetration' in ChinaĮven without access to the Chinese market, and with relatively few users in countries like Japan and South Korea, Facebook managed to make $668million in profit last year, out of total revenue of $3.7billion.Īdvertising accounted for 85 per cent of that revenue, but that was less than in previous years thanks to the spectacular success of games company Zynga, which contributed 12 per cent of Facebook's revenue through royalties which amount to 30 per cent of the money spent on Zynga's games via Facebook.Īnd despite the runaway growth of Facebook since its origins in 2004, amazing power remains concentrated in the hands of one man: Mr Zuckerberg.ĭespite owning no more than a quarter of shares, he will control 57 per cent of votes even after the sale of shares to the public. 85% of that revenue came from advertising
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